Tags archives: the-basics

The Basics: The Women Behind The Campaign

In order to show the day-to-day appeal of The Basics, our new essentials collection, the campaign was shot the garments were worn by women selected in a casting sauvage, as well as seasoned models. Meet the women behind this exceptional project.   SAND Beauty is a subjective thing. For me, it manifests itself in many different ways and may be cele[...]

The Basics: Discover The Collection

You've seen the campaign, now, discover the collection! Take a look at all the pieces from The Basics, our new line of lingerie essentials.   THE BASICS BRAS Our new bras are all about the straps. The most versatile piece of the collection is, without a doubt, our 7-way strap longline bra; it can be worn as a strapless, of course, but also as a halt[...]

The Basics: A Lingerie Revolution

Blush has combined its 30-year expertise in lingerie design and women’s never-ending search for high-quality essentials to create The Basics, a line of exceptional everyday undergarments designed with women’s never-ending search for high-quality essentials in mind. Shot by renowned Montreal photographer Shayne Laverdière, the campaign highlights the raw b[...]