Always dreamed of seeing what’s happening on a set? We’re taking you behind the scenes of our Pretty Little World photoshoot!

Created by our art director Lauren Radulescu, the photoshoot was inspired by Memphis Milano, the great cultural phenomenon of the ’80s that has revolutionized the creative and commercial logic of the design world. Overall, the team aimed to create a fun, dynamic, youthful mood.

 

Soft pastels were the perfect background for the collection’s punchy colors.

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The props played a big role in the photoshoot; we had fun playing with objects and painting fruits (!) to give them a new life.

 

 

 

Our photographer, David Curleigh, on set.

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Inspiration: Sarah Illenberger‘s colorful leaves.

 

 

 

In action VS final result!

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Inspiration: Pinks and blues

 

 

 

The result? A cool, athleisure-inspired campaign that embodies our panties and bralettes’ vibe!

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