Lingerie Talk

The Basics: The Women Behind The Campaign

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In order to show the day-to-day appeal of The Basics, our new essentials collection, the campaign was shot the garments were worn by women selected in a casting sauvage, as well as seasoned models. Meet the women behind this exceptional project.   SAND Beauty is a subjective thing. For me, it manifests itself in many different ways and may be cele[...]

The Basics: Discover The Collection

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You've seen the campaign, now, discover the collection! Take a look at all the pieces from The Basics, our new line of lingerie essentials.   THE BASICS BRAS Our new bras are all about the straps. The most versatile piece of the collection is, without a doubt, our 7-way strap longline bra; it can be worn as a strapless, of course, but also as a halt[...]

The Basics: A Lingerie Revolution

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Blush has combined its 30-year expertise in lingerie design and women’s never-ending search for high-quality essentials to create The Basics, a line of exceptional everyday undergarments designed with women’s never-ending search for high-quality essentials in mind. Shot by renowned Montreal photographer Shayne Laverdière, the campaign highlights the raw b[...]

3 lingerie-inspired Holiday outfits

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The Holidays are just around the corner, which means you'll have tons of dinners and parties to attend... and you'll need an outfit for all of them. Here are our 3 favorite ways to wear lingerie this Holiday season!   The bra & pants combo This is a classic option for those who want to step up their game but don't want to be too sexy either. Go[...]

Lingerie as outerwear: what's in this season?

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The lingerie as outerwear trend refuses to go away, and we're all for it! Here are 3 fresh ways to rock the look this Summer.   Corsets + dress Thought corsets belonged to intimate moments in the bedroom? Think again. It girls are now wearing the piece over an oversized t-shirt or maxi dress, for the perfect casual-chic mix. Lupsona   Bralett[...]

The essentials checklist

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No lingerie wardrobe is complete without some basic pieces! Here are the essentials you must add to your collection.   A convertible bra We've all fallen for a strapless dress, one-strap blouse or racerback top... and then never wore it because we don't have a proper bra. A convertible bra is a must for all those unique pieces! Go for neutra[...]

The Slip: A Sexy History

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As we're launching our new Loveswept demi slip, we're looking back at the rich history of this sophisticated undergarment.   The first version of the slip was created in the Middle Ages. Referred to as a "smock" in England or "chemise" in France, this was a loose-fitting, lightweight garment women wore beneath their dresses. In the 1700’s, Queen Mari[...]

High waist briefs: Not your grannie's panties!

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High-waisted panties have had a hard time in the last few years, older, conservative women and lovers of the pin-up look being the only ones that would ever wear them. And it makes sense: the skinny jeans were the only piece of denim that girls would wear, leggings all of a sudden became pants, and clothes have kept getting more and more curve-hugging... The[...]

Underwear Day: Panty Styles For All Your Needs

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So many panties, so little time! This Underwear Day, discover our various panty styles and find the one that's perfect for you!   Best for: A seamless look Fun and flirty, thongs are completely invisible under skin-tight clothing. They are leggings, fitted dresses and skinny jeans' best friends! Shop thongs   Best for: A touch of coverage[...]

Bra styles for every woman: Find your perfect match

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There are so many bra styles on the market, sometimes, it can be difficult to find the one that’s right for you. Your silhouette, your bra style or even the outfit that you’re wearing can influence what you best bra match would be! Here are a few tips to choose the best bra style.   Push-Up Best for: Extra help for the perfect cleavage Whether y[...]