Monthly archives:March 2017

Florals for Spring? Groundbreaking!

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There is nothing surprising about florals coming back every Spring (and sometimes, even sticking around for Fall). But this season, designers are reinterpreting the timeless trend in new, fresh ways that will make you fall in love with the print all over again.   The dark side Soft pinks usually come to mind when it comes to floral, but we love[...]

Pretty Little World: Behind the scenes

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Always dreamed of seeing what's happening on a set? We're taking you behind the scenes of our Pretty Little World photoshoot! Created by our art director Lauren Radulescu, the photoshoot was inspired by Memphis Milano, the great cultural phenomenon of the '80s that has revolutionized the creative and commercial logic of the design world. Overall, the team a[...]

The Slip: A Sexy History

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As we're launching our new Loveswept demi slip, we're looking back at the rich history of this sophisticated undergarment.   The first version of the slip was created in the Middle Ages. Referred to as a "smock" in England or "chemise" in France, this was a loose-fitting, lightweight garment women wore beneath their dresses. In the 1700’s, Queen Mari[...]

Pantone 2017: Greenery in fashion, decor & more

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Greenery, Pantone's 2017 color, came as a surprise after last year's soft Serenity and Rose Quartz. As Pantone states it, "Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferati[...]

Women's Day: 6 women to look up to

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Happy International Women's Day! We're celebrating 6 women who inspire us by their passion, their work ethic and the way they change the world.   Maripier Morin, the achiever Coming from reality television could seem like an obstacle for many people trying to make it in the entertainment industry; for Maripier Morin, it was the first of many steps to[...]